Privacy Policy – Tranova Group
1. Introduction
Your privacy is important to us. This privacy policy describes how companies within Tranova Group collect, use, and protect personal data when you:
- visit our websites
- contact us
- request a quotation
- use configurators or digital tools
- purchase products or services
- participate in trade fairs or customer events
- otherwise interact with any company within the group
The processing of personal data is carried out in accordance with the General Data Protection Regulation (GDPR).
2. Data Controller
The data controller is the company within Tranova Group with which you interact or that provides the relevant product or service.
Examples of companies within the group include:
- Boier Bilverktyg AB
- Bergs Fegen AB
- Yourex AB
Contact details are available on the respective company’s website.
3. Categories of Personal Data We Process
We may process the following categories of personal data:
Contact Information
- name
- phone number
- email address
- company name
- company registration number
- job title
Customer and Order Information
- address and delivery details
- order history
- customer history
- billing information
Vehicle Data (relevant for certain operations)
In connection with service, orders, or quotations, we may process:
- registration number
- technical specifications
- vehicle-related information
Data from Forms and Configurators
When using our digital tools, we may process:
- selections and preferences in configurators
- information submitted in quotation forms
- project or order-related information
Communication
- email correspondence
- quotation requests
- support inquiries
- complaints
Technical Information
- IP address
- browser type
- device information
- website usage data
4. Purpose of Processing
We process personal data in order to:
- manage inquiries and quotation requests
- enter into and perform contracts
- deliver products and services
- administer customer relationships
- handle support, complaints, and warranty matters
- manage invoicing and accounting
- improve our products and services
- improve functionality and user experience on our websites
- provide information about relevant products, services, trade fairs, and news
- enable cooperation and business development within Tranova Group
5. Legal Basis for Processing
We process personal data based on the following legal grounds:
Contract
Processing is necessary to enter into or perform a contract with you or the company you represent.
Legal Obligation
Processing is required to comply with legal obligations, such as accounting regulations.
Legitimate Interest
We have a legitimate interest in:
- developing our business
- managing customer relationships
- coordinating operations within the group
- marketing relevant products and services
Processing for direct marketing may be based on legitimate interest but will cease if you object to such processing.
Consent
In certain cases, personal data is processed based on consent, for example for specific newsletters or cookies.
6. Sharing of Personal Data within Tranova Group
Companies within Tranova Group may share personal data with other companies within the group in order to:
- manage customer relationships
- coordinate sales
- coordinate customer service and support
- develop products and services
- offer relevant products and services from other group companies
- carry out group-wide administration
- conduct direct marketing of relevant products and services
The legal basis for such processing is typically our legitimate interest in operating and developing the group’s business and offering customers and partners a relevant and comprehensive offering.
7. Sharing with External Recipients
We may share personal data with external recipients when necessary for business purposes, such as:
- IT and system providers
- hosting and web platform providers
- email and newsletter providers
- CRM and business systems
- logistics and transport companies
- payment and invoicing services
- auditors and advisors
- authorities where required by law
Such recipients will only have access to personal data to the extent necessary for the relevant purpose.
8. Communication and Newsletters
If you contact us via forms, email, or phone, we process your data to handle your inquiry.
Newsletters and other marketing communications may be sent either directly by the company or via external providers.
You may at any time:
- unsubscribe via a link in the communication
- contact us to opt out of future communications
You always have the right to object to the processing of your personal data for direct marketing purposes.
9. Data Retention
We retain personal data for as long as necessary for the purpose of processing or as required by law.
For example:
- customer and order data is retained as long as the business relationship exists
- accounting records are retained in accordance with applicable accounting laws
- data may be retained longer for complaints, warranty matters, or legal claims
- marketing data is retained until you object to such processing
When personal data is no longer needed, it is deleted or anonymized.
10. Your Rights
You have the right to:
- request information about the personal data we process
- request correction of inaccurate data
- request deletion of your data
- request restriction of processing
- object to processing based on legitimate interest
- object to direct marketing
- request data portability in certain cases
You also have the right to lodge a complaint with the Swedish Authority for Privacy Protection (IMY).
11. Changes to This Policy
This privacy policy may be updated when necessary. The latest version is always available on our websites.